Expert advise on doing business in Africa

The investment potential of Africa is real, says five experts we interviewed for this report on doing business in Africa. However, companies need to overcome many challenges in order to be successful - from underdeveloped infrastructure, a fragmented retail landscape and unreliable market research to unclear and fickle government regulations, and limited pipeline of experienced managers.

"Understanding the market size and structure before you enter the market is critical to developing a proper approach when planning investments in Africa." - Hendrik Malan, operations director for Africa at Frost & Sullivan

"When operating in another country, remember you are a guest in that country and should behave accordingly." - Dianna Games, African business analyst and CEO of Africa at Work

"Africa's inadequate infrastructure poses a huge logistical risk. Successful companies invest in their own reliable support systems." - Jean craven, head of corporate finance at Export Trading Group

"Perceptions of investing in conflict-affected countries are changing, especially among investors who are seeking new frontiers for growth. Many of the conflict affected countries are enjoying rapid economic growth, albeit from a low base." - Colin Shepherd, the head of the IFC's Conflict Affected States in Africa Initiative

"We are investing in South Sudan because it represented an exciting investment destination, growing rapidly after years of civil war and under investment by the Khartoum government. When investing in such a place we look for investment opportunities that offer near term returns, given the risk profile." - Managing partner at Maris Capital, Charlie Tyron.

Download Frontier's complimentary eBook featuring these five experts and get insight on:

• What companies must take into consideration when planning investments in Africa
• Insight on the reality on the ground for investors in Africa
• Doing business in conflict and post-conflict countries in Africa
• Challenges and opportunities of operating in South Sudan

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